Challenge
DIRTT Environmental Solutions needed a dedicated digital media campaign page for Make Space, aimed at lead generation and content engagement. The goal was to create an interactive hub where users could download assets, explore resources, and engage with content, ultimately driving conversions. Additionally, the site required ongoing maintenance, performance tracking, and analytics reporting to optimize effectiveness.
Solution
I developed a custom WordPress campaign page designed to maximize lead generation and user engagement. My contributions included:
- Building a high-converting lead generation page with a seamless UX.
- Structuring content to encourage engagement and asset downloads.
- Optimizing for performance and accessibility, ensuring a smooth user experience.
- Implementing analytics tracking for in-depth reporting on user interactions.
- Providing ongoing maintenance, content updates, and performance enhancements.
The result was a highly effective, data-driven campaign page that not only facilitated content downloads but also provided valuable insights through analytics, helping DIRTT optimize future engagement strategies.